March 12, 2015
The needs of the hospital have dramatically changed as the healthcare industry transitions to a value-based model. These changes have required a greater level of hospital physician alignment than ever before. Here are three tips for physician leaders to ensure their radiology practice is perceived as an asset to the hospitals it serves:
- Align Your Goals
Serving a hospital involves far more than the provision of high-quality medical care. Aligning with the hospital’s primary goals and mission is essential to being an asset within the overall health system. Physician leaders must work together with hospital staff and administration to improve workflow efficiency, quality of patient care and access to resources. Fulfilling the needs of the hospital must be a top priority for radiology leaders.
- Demonstrate Proactive Support
Not only do physician leaders have to understand and work toward the hospital’s mission, but they should do so in an enthusiastic and proactive manner. One way to do this is through participation in committees; this shows an active interest in the hospital’s decision-making process and assumes a greater level of leadership within the health system itself. Another way to show support is through the administration of satisfaction surveys to both patients and medical staff. This demonstrates a desire to improve your practice’s quality of patient care and service to the medical staff and hospital as a whole. This signals a continual goal of excellence rather than an acceptance of status quo.
- Provide Necessary Resources
Hospitals now have a need to both secure existing service lines and expand into new areas of service to gain increasingly competitive market share. This intensifies the necessity for radiology groups to provide a full suite of medical resources, equipment and support for medical staff. It is important to examine how your practice can contribute to the hospital’s growth and value, whether by bringing additional service lines and increased subspecialty access, or providing clinical support as the hospital seeks expansion into new service areas such as pediatrics and oncology. Radiology leaders must focus on providing the resources necessary to help fuel this essential growth and capture of market share for the hospital it serves.